WellnessPlus PPC Campaign

Campaign Overview

WellnessPlus Nutrition needed to scale customer acquisition while maintaining profitability in the competitive supplements market. We implemented a data-driven PPC strategy across search and social platforms that reduced their cost per acquisition while increasing customer lifetime value.

Client

WellnessPlus Nutrition

Duration

12 months (ongoing)

Ad Spend

$1.2M/year

Platforms

Google, Meta, Pinterest

Strategy Implementation

1. Audience Segmentation

Identified 6 high-value customer cohorts
Developed custom lookalike audiences
Created negative audience filters

2. Keyword Strategy

1,200+ targeted keywords
Competitor gap analysis
Seasonal trend adjustments

3. Creative Optimization

192 ad variations tested
Dynamic creative rotation
Platform-specific formats

4. Conversion Tracking

Multi-touch attribution
Offline conversion import
LTV-based bidding

Performance Metrics

35%

Reduction in CAC

4.2x

Return on Ad Spend

62%

Increase in conversions

28%

Higher average order value

Metric	Before	After	Change
Cost per Conversion	$48.72	$31.67	-35%
Conversion Rate	3.2%	5.2%	+62%
Avg. Order Value	$89.45	$114.53	+28%
Repeat Purchase Rate	22%	37%	+68%

Ad Creative Samples

High-intent search ad with seller ratings

Engagement-focused social media ad

Short-form video ad for mobile feeds