StyleHub Brand Identity

Complete visual identity for fashion startup

Project Overview

StyleHub needed a distinctive brand identity to launch their curated fashion marketplace targeting Gen Z consumers. We developed a comprehensive visual system that balanced trendy aesthetics with timeless elements to ensure longevity.

Client

StyleHub Collective

Deliverables

32 assets

Project Duration

6 weeks

Brand Colors

7 palette system

Brand System Components

Logo

Logo & Wordmark

Typography

Type System

Patterns

Surface Patterns

Photography

Photography Style

Application Examples

Apparel

Merchandise Tags

Mobile

Mobile App UI

Packaging

Shipping Packaging

Results

Brand Recognition

87% unprompted awareness among target demo

Conversion Impact

22% higher than industry average

Awards

2023 AIGA Design Excellence

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