JewelCraft Online Store

Luxury jewelry e-commerce with AR try-on feature

Project Overview

JewelCraft, a 75-year-old family jewelry business, needed to transition their high-touch in-store experience to digital while maintaining their luxury brand positioning. The challenge was creating an e-commerce platform that could convey quality and craftsmanship while implementing innovative technologies to reduce purchase hesitation.

Client

JewelCraft Fine Jewelry

Platform

Shopify Plus

Project Duration

5 months

Avg. Order Value

$2,450

Key Features

AR Virtual Try-On

Custom WebGL solution allowing customers to visualize rings on their hand with 98% accuracy

360° Product Views

High-resolution spins showing every angle of each piece

Personalized Consultations

Integrated booking system for virtual appointments with gemologists

Blockchain Certification

Digital certificates of authenticity for all diamonds and precious stones

Technology Stack

Shopify Plus

E-commerce Platform

WebGL

AR Implementation

Klaviyo

Email Marketing

Everledger

Blockchain Certification

Results

3.2x
Increase in online revenue
47%
Of sales use AR feature
28%
Lower return rate
4:15
Avg. session duration

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