HealthPlus Content Strategy

Project Overview

HealthPlus, a regional healthcare provider with 12 facilities, needed to establish authority in their market and attract more patients through educational content. Their existing blog had inconsistent publishing and lacked strategic direction. We developed a comprehensive content marketing strategy focused on their 5 key service lines.

Client

HealthPlus Medical Group

Duration

Ongoing (3+ years)

Content Pieces

287 published

Keywords Ranked

1,450+

Strategy Components

1. Audience Research

Identified 7 distinct patient personas
Mapped complete patient journey for each service line
Analyzed 3,000+ healthcare search queries

2. Content Framework

Developed 5-tier content pyramid (awareness to decision)
Created comprehensive medical review process
Established voice and tone guidelines

3. Distribution Plan

Multi-channel amplification strategy
Physician social media advocacy program
Local media partnerships

Performance Metrics

Organic Traffic

+180%

Year-over-year growth

Top 3 Rankings

428

High-intent keywords

Lead Generation

2,300+/mo

Content-driven form submissions

Authority Score

72 → 89

Ahrefs Domain Rating

Notable Content Pieces

"Complete Guide to Joint Replacement"

28,000+ downloads, 12% conversion rate

"Understanding Heart Health" Video Series

450,000+ views, 41% completion rate

"When to Visit the ER vs. Urgent Care"

#1 ranking, 82,000 monthly visitors