Complete interface overhaul improving conversion by 27%
NovaTech, a fast-growing SaaS platform for IT service management, was struggling with low user engagement and high churn rates. Their existing interface had grown organically over 5 years without a cohesive design system, resulting in inconsistent patterns, confusing navigation, and poor mobile experience. They needed a complete UX overhaul to improve usability and better showcase their product's capabilities.
The primary objectives for this redesign were:
We followed our proven 5-phase UX redesign methodology:
Conducted 28 user interviews, analyzed 6 months of Hotjar recordings, and benchmarked against 12 competitors
Redesigned sitemap and navigation based on card sorting exercises with 45 participants
Created 87 screens in Figma with 3 rounds of usability testing
Developed comprehensive design system with 150+ components
Worked closely with dev team through 6 sprints to ensure design fidelity
Reduced top-level menu items from 9 to 5 through careful content reorganization:
Completely rethought the main dashboard based on usage data:
Built truly responsive components rather than scaled-down desktop views:
Redesigned from scratch based on user testing:
8 primary colors with accessibility-verified contrast ratios
Inter typeface with 6 weights and perfect vertical rhythm
150+ reusable components with multiple states
Custom 2px stroke icons with 98% recognition rate
The redesign delivered measurable business impact within 3 months:
"Epex Logics transformed our product experience. Their data-driven approach uncovered issues we didn't know existed, and their designs have directly contributed to our 34% increase in ARR this quarter."
Whether you're starting from scratch or looking to improve an existing online store, our team can help you create a shopping experience that drives sales and builds customer loyalty.
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