Foodie Restaurant CMS

Custom content management system for restaurant chains

Project Overview

Foodie is a growing restaurant chain with 28 locations across the country. Each location was managing their own website with inconsistent branding, outdated menus, and no centralized control. They needed a custom CMS that would allow corporate marketing to maintain brand standards while giving local managers the ability to update their menus, events, and promotions.

Client

Foodie Restaurant Group

Industry

Restaurant/Hospitality

Project Duration

5 months

Project Type

Content Management System

Project Goals

The primary objectives for this project were:

  • Create unified brand presence across all locations
  • Enable local menu management with corporate oversight
  • Streamline event and promotion publishing
  • Implement digital menu boards
  • Integrate with online ordering system
  • Provide analytics on content performance

Tools & Technologies

We built the CMS using:

WordPress React Node.js AWS GraphQL Digital Signage API MenuCRM OAuth Redis Elasticsearch

Key Features

1. Multi-Tenant Architecture

Flexible content management with:

  • Corporate brand controls
  • Local content autonomy
  • Approval workflows
  • Role-based permissions

2. Menu Management

Dynamic menu system featuring:

  • Visual editor
  • Seasonal items
  • Nutritional info
  • Allergy warnings

3. Digital Signage Integration

Seamless connection to:

  • In-store menu boards
  • Drive-thru displays
  • Promotional screens
  • Real-time updates

4. Analytics Dashboard

Performance insights including:

  • Menu item popularity
  • Promotion effectiveness
  • Content engagement
  • Location comparisons

Screenshots

CMS Interface
Menu Editor
Digital Menu
Analytics

Outcome & Impact

The CMS delivered significant operational improvements:

80%
Faster menu updates
60%
Reduced marketing costs
25%
More promo redemptions
4.5/5
Manager satisfaction

Additional benefits included:

  • Ensured brand consistency across all locations
  • Reduced IT support requests by 75%
  • Increased online order accuracy
  • Enabled data-driven menu planning

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