ArtisanCraft Marketplace

Project Overview

ArtisanCraft is a marketplace connecting artisans creating handmade goods with conscious consumers. Their existing platform was difficult for sellers to use and didn't effectively showcase the stories behind products. They needed a modern e-commerce solution that would highlight artisans' craftsmanship while providing robust selling tools and a seamless shopping experience.

Project Goals

The primary objectives for this project were:

• Increase artisan sales by at least 200%
• Improve seller onboarding and management tools
• Create immersive product storytelling
• Implement robust search and discovery
• Build loyalty features to increase repeat purchases
• Support global payments and shipping

Tools & Technologies

We developed the marketplace using:

Key Features

1. Artisan Profiles

Rich storytelling tools including:

• Video introductions
• Crafting process documentation
• Workshop tours
• Customer testimonials

2. Advanced Product Discovery

Buyer-focused search with:

• Visual similarity search
• Material/technique filters
• Local artisan finder
• Personalized recommendations

3. Seller Tools

Comprehensive management features:

• Inventory management
• Order fulfillment
• Pricing analytics
• Performance dashboards

4. Buyer Experience

Engaging shopping journey:

• Wishlists and collections
• Custom order requests
• Gift messaging
• Subscription boxes

Screenshots

Outcome & Impact

The marketplace delivered transformative results:

Additional benefits included:

• Reduced seller onboarding time from 5 days to 2 hours
• Increased average order value by 35%
• Featured in 12 publications as "ethical shopping destination"
• Enabled artisans to transition to full-time crafting