Bold Commerce Platform Transformation

Bold Commerce is a mid-sized fashion retailer specializing in contemporary women's apparel. With 12 physical stores across the Midwest and an established e-commerce presence since 2012, they were struggling to keep pace with digital transformation in the retail sector.

The company had seen steady 5-7% annual growth in physical stores but their online sales had plateaued at $3.2M annually, despite increasing overall e-commerce trends in their market segment.

Bold Commerce approached us with several critical pain points:

• Outdated technology stack built on Magento 1.x that was no longer supported
• Mobile conversion rate of just 0.8% compared to industry average of 1.8%
• Average page load time of 5.2 seconds on product pages
• No integration between online and in-store inventory systems
• High cart abandonment rate of 78%

Their primary goal was to modernize their digital presence to achieve at least 30% year-over-year online revenue growth while improving operational efficiency.

We implemented a comprehensive digital transformation strategy across three phases:

Phase 1: Platform Migration

After thorough analysis, we recommended migrating to Shopify Plus for its scalability, built-in features, and lower total cost of ownership compared to other enterprise solutions.

Phase 2: UX Overhaul

Our design team conducted extensive user research to create a mobile-first experience tailored to Bold Commerce's core demographic (women aged 25-45). Key improvements included:

• Streamlined checkout process reduced from 5 steps to 2
• AI-powered size recommendation tool
• Virtual try-on feature for selected accessories
• Personalized product recommendations

Phase 3: Systems Integration

We developed custom middleware to connect the e-commerce platform with their ERP and in-store POS systems, enabling real-time inventory visibility across all channels.

Challenge: Data migration from the legacy system resulted in inconsistent product attributes and categories.

Solution: We developed a custom data cleansing tool that standardized over 12,000 SKUs and automated category mapping, reducing manual work by 80%.

Challenge: The client wanted to maintain SEO equity from their existing URLs without compromising site structure.

Solution: Our technical SEO team implemented 301 redirect mapping and preserved link equity while completely restructuring the information architecture.

Challenge: Integrating with their proprietary inventory management system that lacked API documentation.

Solution: We reverse-engineered the system protocols and built a secure, real-time sync that updated inventory levels every 15 minutes.

The new platform launched successfully ahead of the holiday shopping season, resulting in record-breaking performance:

Additional operational benefits included:

• 40% reduction in customer service inquiries related to inventory availability
• 30% increase in average order value from cross-sell recommendations
• 50% faster time-to-market for new product launches